Guides
B2B prospecting guides
Editorial playbooks on ICP, enrichment, qualification, and agency workflows—kept off the homepage on purpose.
Learn how to define an Ideal Customer Profile for B2B prospecting—firmographics, signals, and scoring criteria that make discovery runs repeatable.
Short answer
An ICP is a written definition of the accounts and buyers most likely to convert—used to tune search filters, enrichment priorities, and outreach angles before you build lists.
Compare enrichment-first prospecting workflows with static contact databases—and when each approach fits your pipeline.
Short answer
Contact databases sell coverage; enrichment workflows add context to the accounts you choose to pursue. Teams that need fresh, scored cohorts per campaign usually win with project-based enrichment—not another annual data contract.
Sending sequences before qualification burns domains, SDR time, and CRM hygiene. Learn a qualify-first workflow that keeps outbound focused.
Short answer
Qualifying before sequences means only reviewed, scored accounts enter your sequencer—so deliverability, reply rates, and CRM data stay aligned with ICP experiments.
How agencies standardize discovery, enrichment, and handoff across client accounts without losing ICP nuance.
Short answer
Agencies win when every strategist runs the same discover → enrich → score → review → export path inside separate Eryx projects—one per client ICP—with comparable monthly reports.
Combine web, social, and directory discovery into one Eryx project instead of merging CSVs—so every run stays scoped, scored, and exportable.
Short answer
Multi-source prospecting means pulling candidates from several discovery channels into a single project workflow—discover, enrich, score, review, export—without hand-merging spreadsheets.
Score accounts with explicit fit reasons before Instantly or Outreach—so reps send to ranked cohorts, not vanity numbers on stale lists.
Short answer
Outbound lead scoring ranks accounts by ICP fit and trigger signals, then attaches reasons reps can use in first-touch copy—before any record enters a sequencer.
Validate emails and role fit before sequences fire—so bounce rates stay low and SDRs reach the right people at the right accounts.
Short answer
Contact validation checks deliverability and role relevance before export—reducing bounces, spam complaints, and wasted sends on generic or stale addresses.
A practical checklist from ICP definition through discovery, enrichment, review, and export—so lists are outreach-ready, not raw dumps.
Short answer
A qualify-first list-building checklist: define ICP and disqualifiers, run discovery, enrich missing fields, score with reasons, human-review top tiers, validate contacts, then export to sequences or CRM.
Turn a written ICP into project instructions—disqualifiers, scoring weights, and discovery scope—so every run matches how your team actually sells.
Short answer
Translate ICP docs into Eryx project instructions: firmographic filters, disqualifiers, signal weights, and enrichment priorities—then clone the project for variants instead of rebuilding filters.
Email, LinkedIn, firmographics, and tech signals—choose enrichment fields that support scoring and outreach, not every column a database vendor sells.
Short answer
Enrichment field coverage should match your scoring rules and sequencer needs—typically email, LinkedIn URL, key firmographics, and one or two wedge signals—not a full firmographic dump.
Clean lists before send: dedupe accounts, refresh stale emails, and filter generic titles so sequences and CRM stay trustworthy.
Short answer
Outbound data hygiene means deduping companies and contacts, re-enriching stale records, and removing junk titles before export—protecting deliverability and CRM trust.
Use hiring, funding, and launch signals as scoring instructions inside Eryx projects—not as a black-box intent product that sells recycled feeds.
Short answer
Signal-based list building weights public triggers—hiring, funding, product launches—in project scoring instructions so ranked cohorts reflect timing, not purchased intent scores.
Build your next qualified pipeline in Eryx
Discover, enrich, score, and export B2B leads in one workspace—so outreach starts after qualification, not before.