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Guides
Use hiring, funding, and launch signals as scoring instructions inside Eryx projects—not as a black-box intent product that sells recycled feeds.
Short answer
Signal-based list building weights public triggers—hiring, funding, product launches—in project scoring instructions so ranked cohorts reflect timing, not purchased intent scores.
Hiring posts, press releases, and product changelogs are observable events you can encode as scoring boosts. Intent products often resell aggregated engagement with opaque freshness and shared pools.
Signals work when they are specific to your wedge—a new data hire for a data tool, not generic "high intent" on a keyword cluster.
Name the signals, their weight, and the disqualifiers that still apply. "Series B funding in last 90 days +10" only helps if you still exclude wrong verticals and geos.
Eryx lead search and discovery feed candidates; scoring instructions turn signals into ranked reasons reps see on export—not a separate intent SKU.
Signal-weighted cohorts shine when your offer ties to change—new stack evaluation, post-funding expansion, or launch windows. Static firmographic lists miss the timing layer.
SaaS teams often pair baseline ICP projects with signal-boosted clones for quarterly pushes, comparing reply rates without abandoning core fit rules.
Discover, enrich, score, and export B2B leads in one workspace—so outreach starts after qualification, not before.