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Guides
Score accounts with explicit fit reasons before Instantly or Outreach—so reps send to ranked cohorts, not vanity numbers on stale lists.
Short answer
Outbound lead scoring ranks accounts by ICP fit and trigger signals, then attaches reasons reps can use in first-touch copy—before any record enters a sequencer.
A score of 87 on a spreadsheet tells an SDR nothing. Vanity scores often mix firmographic guesses with engagement noise and change every export. Reps ignore them and revert to gut feel.
Actionable scoring separates fit tiers—A, B, hold—and explains why: right industry, hiring signal, tech match, or explicit disqualifier hit. The number is a sort key; the reasons are the product.
Discovery finds candidates. Enrichment fills gaps. Scoring ranks the enriched cohort against project instructions—ICP weights, disqualifiers, and optional trigger boosts. Review happens on the ranked list, not on a random slice.
Eryx scoring runs inside the project so every export to Instantly or Outreach carries the same rationale strategists used when they approved the cohort.
After a sequence ends, compare reply and meeting rates by score tier—not just by subject line. If B-tier outperforms A-tier, your weights or disqualifiers need tuning, not your copy.
Clone the project, adjust scoring instructions, and rerun discovery on a small batch before re-exporting thousands of contacts.
Discover, enrich, score, and export B2B leads in one workspace—so outreach starts after qualification, not before.