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Guides
Validate emails and role fit before sequences fire—so bounce rates stay low and SDRs reach the right people at the right accounts.
Short answer
Contact validation checks deliverability and role relevance before export—reducing bounces, spam complaints, and wasted sends on generic or stale addresses.
Unvalidated lists inflate send volume with dead emails, catch-alls, and role addresses that never reply. ESPs and sequencers penalize bounce spikes; recovering domain reputation takes weeks.
SDRs also waste time on wrong titles—"Head of Sales" at a five-person shop or a departed VP whose inbox auto-responds. Validation is not just SMTP—it is fit at the contact level.
After enrichment, run contact validation on the cohort headed to sequences. Flag risky emails, suggest alternates when available, and block export until strategists acknowledge exceptions.
Eryx contact validation lives at /platform/contact-validation and runs as a gate before scored exports—aligned with the same project instructions that defined ICP fit.
Validation without qualification still sends to wrong accounts with perfect SMTP scores. Combine account-level scoring with contact-level checks so sequences only see reviewed, validated records.
Track bounce and reply rates per project—not per sequencer campaign—so RevOps can trace deliverability issues back to list origin.
Discover, enrich, score, and export B2B leads in one workspace—so outreach starts after qualification, not before.