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Guides
Clean lists before send: dedupe accounts, refresh stale emails, and filter generic titles so sequences and CRM stay trustworthy.
Short answer
Outbound data hygiene means deduping companies and contacts, re-enriching stale records, and removing junk titles before export—protecting deliverability and CRM trust.
The same company appears three times because discovery pulled it from web search, a directory, and a rep's manual add—with slightly different names. Contact stacking adds four people at one account when only one role fits the campaign.
Hygiene rules should dedupe on domain first, then rank contacts by title fit—not export everyone enrichment found.
Emails decay faster than firmographics. A list built six months ago may have correct industry tags but 20% dead inboxes. Re-run enrichment and validation before recycling cohorts into new sequences.
Track enrichment timestamps per project so RevOps knows which exports are fresh enough to send.
Generic titles—"Manager," "Consultant," "Owner"—inflate contact counts without improving reach. Filter title patterns in project instructions and scoring so junk roles never reach validation.
Eryx contact validation and project review gates catch mismatches before Instantly sync—when paired with explicit title rules in ICP setup.
Discover, enrich, score, and export B2B leads in one workspace—so outreach starts after qualification, not before.