Why teams end up with five spreadsheets
A typical outbound week starts with a LinkedIn export, a Google Maps scrape, a directory download, and maybe a conference attendee list. Each source uses different columns, company names, and dedupe rules. RevOps spends Friday merging VLOOKUPs instead of reviewing fit.
The problem is not the number of sources—it is the lack of a shared project boundary. Without one, every new channel creates another orphan file that never connects to scoring or review history.