Loading…
Guides
Turn a written ICP into project instructions—disqualifiers, scoring weights, and discovery scope—so every run matches how your team actually sells.
Short answer
Translate ICP docs into Eryx project instructions: firmographic filters, disqualifiers, signal weights, and enrichment priorities—then clone the project for variants instead of rebuilding filters.
Most ICPs live in decks: "mid-market SaaS, US, Series B+." Executable instructions add boundaries: employee bands, excluded verticals, required tech signals, and title patterns that count as in-scope.
Each instruction should map to something discovery or scoring can act on—not aspirational branding language.
Disqualifiers catch accounts that look right but never buy—wrong business model, competitor logos, or geo restrictions. Scoring weights rank the remainder: industry match, growth signals, tech fit.
In Eryx project setup, weights become consistent run output. Strategists adjust one lever—say, hiring signal boost—and compare the next run to the baseline project clone.
Never edit a winning project in place for a risky test. Clone it, change one variable—region, title mix, disqualifier—and label the clone in run notes.
After two or three runs, promote the winner to your template library and archive failed variants with their metrics so new hires do not repeat dead ICPs.
Discover, enrich, score, and export B2B leads in one workspace—so outreach starts after qualification, not before.